- Menus in the Header and Footer Navigation
- Color Palette for the Search Bar
- Labels that are easy to read
- Media and Visual Calls to Action (CTAs)
1. Use a header and a footer.
The header and footer are essential components of nearly any modern surrey web design. From your homepage to your blog entries, and even your “No results found” page, try to put them on as many of your pages as possible.
If well-spaced and basic, your header should include your branding in the form of a logo and organization name, menu navigation, and sometimes a CTA and/or a search box. Your footer, on the other hand, is where many people will naturally scroll for important information. Contact information, a signup form, links to your most popular pages, legal and privacy rules, connections to translated versions of your site, and social media links should all be included in your footer.
2. Using the Menu
Every website needs a navigation guide at the top of at least your homepage and other significant pages, whether it’s a list of links across the header or a neat and compact hamburger button in the corner. A solid menu keeps the number of clicks required to access any portion of your website to a minimum.
You might consider making some or all menu selections a dropdown menu with links within it, as HubSpot does on its homepage, to decrease clutter.
3. Lookup Bar
Consider including a search box at the top of your pages, in addition to menu navigation, so people may search your site for content using keywords. If you’re going to use this feature, make sure your results are useful, typo-friendly, and capable of approximate keyword matching. Every day, most of us use a high-quality search engine, whether it’s Google, Amazon, YouTube, or somewhere else. All of them serve as benchmarks for your own site’s search.
Do you recall the conventions we mentioned earlier? A logo in the top left corner is one that you find almost everywhere. Many visitors’ eyes will naturally travel to this area upon landing to ensure they’re in the right place. Don’t leave them to fend for themselves.
Incorporate your firm branding into every aspect you add, piece of content you post, and color scheme you create to promote this concept. That’s why, if you haven’t already, we recommend creating brand guidelines – for a starting point, see our style guide.
5. Color Scheme
Color selection has a significant impact on the usability and UX of your website. This choice is more subjective than the others on the list. However, as with everything else we’ve addressed, keep things simple by limiting your color palette to no more than three or four major colors.
The first time you create a color palette from scratch, it can be a challenge. We appear to intuitively know which colors go well together and which don’t, yet we become stuck when trying to choose among the seemingly endless possibilities.
What is the solution? Consider using a color scheme that has been proven to succeed on other websites. Take inspiration from your favorite websites and start with our list of the best website color schemes.
6. Use of headings
On text-heavy pages, headings are critical for building the visual hierarchy we described before. A clear and to-the-point header advises readers to stop scrolling after they’ve found what they’re looking for as they peruse your pages. Only use as many heads as there are different sections on your page, as too much blown-up and bolded text will detract from the impression.
7. Labels that are easy to read
When a user interacts with your website, it must be clear what they’re doing and/or where they’re going. To clearly and concisely convey their purpose, all buttons should have clear text or an icon. In-text links and widgets are the same way (simple interactive elements, like dropdowns and text forms).
A button linked to a pricing page, for example, should simply say “Pricing” — anything else (e.g., “See our prices,” “Check out the pricing page for a deal”) is unnecessary. To indicate the purpose of a search bar or button, all that is required is a search glass icon and sometimes the word “Search.”
User testing can be extremely beneficial in this situation. While you may be aware of the functions of all of your interactive page elements, a new user may not. Beyond your own perspective, testing will provide vital insight into what consumers assume your labels signify.
8. Graphics and Media
Remember to be consistent and thoughtful when incorporating static images, gifs, videos, and other media into your sites. These elements will stand out from the rest of the content and are more likely to stick in the minds of users, so choose wisely.
On a homepage, this is simply one example of effective media. Take note of how each image enhances the page’s look while also supporting the offer of personalized fitness training that produces results.
Also, for accessibility, all images and videos should be optimized for search engines and include descriptive alt text.
9. Invitations to Take Action (CTAs)
It’s fantastic to have a beautiful website, but how do you know whether your visitors are actually doing what you want? Is your content resonating with them? This is where call-to-actions (CTAs) come into play.
Any page element that urges a user action is referred to as a CTA. Adding a goods to a card, downloading a content offer, or signing up for an email list are all examples of actions. Make your CTA elements stand out in the visual hierarchy (think of our Spotify example), but not so much that they become obtrusive or irritating, as many click-through advertising do.
See our CTA examples list for inspiration on how to create slick CTAs that increase conversions.
Whitespace is number ten.
As previously stated, sometimes it’s about the elements you leave out. You might be tempted, after reading these guidelines and requirements, to stuff your pages with all the extras required for a flawless UX. Remember that your viewers will need space to process all of this new information, so give your elements some breathing room.
However, how much whitespace do you need? This is a personal decision that differs from site to site. As a result, user testing comes in handy here as well. What is it that people are concentrating on? Do they feel overburdened by the amount of information? It all comes back to our first principle, which is simplicity.